Why it’s good to mix your incoming link anchor text?

I’ve been reading John Chow’s blog for a while and it is very interesting how he is getting a lot of reviews with the anchor text “make money online” in exchange for a link from his blog. He is ranking #2 in Google for the phrase “make money online.”

I know a lot of SEOs read John’s blog and are not alerting him of some potential problems with this approach. I like the guy and I think he deserves to know.

It is not a good idea to have most of your incoming links with the same anchor text. Especially if most links are pointing to the home page, and the rest of the pages don’t get any links, or very few of them do. Search engines, notably Google, flag this as an attempt to manipulate their results.

Nobody knows for sure how it works but Google has proven in the past that they can detect this and act accordingly.

My advise is to request variations of the target phrase for the anchor text with each batch. For example: make money online free, making money online, make money at home online, work from home, etc… Use a keyword suggestion tool to get the variations and make sure you include synonyms too.

I would also require reviewers to include a link to their favorite post in the review. This way the rest of the pages will get links too and look more natural.

This is documented in other sites. Please check:

http://www.marketingpilgrim.com/2007/01/google-defuses-googlebombs-does-this-change-link-building-practices.html

http://www.linkbuildingblog.com/2007/04/how_not_to_buil.html

http://diagnostics.googlerankings.com/anchor-text-link.html Case #2

http://www.webmasterworld.com/forum30/29269.htm

http://www.seobook.com/archives/000894.shtml

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2 Responses to “Why it’s good to mix your incoming link anchor text?”


  1. 1 Aaron Cook June 1, 2007 at 3:51 am

    Exactly. It’s Google bombing and Google picked up on it. They always do.

    As of January 25th of this year Google actually implemented a specific algorithm that minimizes Google bombs. That change finally removed the well-known “miserable failure” link to the White House from the front page.

    Great post, by the way.

  2. 2 hamletb June 1, 2007 at 10:06 am

    Aaron,

    Thanks for your comment. You are absolutely right. Danny Sullivan reported it at Search Engine Land.

    They recently defused “the greatest living American” bomb as well.


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