John Chow fixes anchor text and pleases Google

As I reported before, John stopped showing up in Google for “make money on-line” for a few days. He is now back at #1 for the term.

What did he do? He is not telling.

I was going to use this post to explain exactly what I did to restore my number one ranking. However, after reading Kumiko’s comments in my Taipei 101 to number 1 post, I’ve decided against it. I think everyone will agree that this kind of information is extremely valuable – some “SEO Guru” tried to take me for $4,000 by saying he knew the answer (which I highly doubt since he made no guarantee).

While I won’t give the step by step I can offer this piece of advice if you lose a ranking for a desired keyword – Google webmaster tools is your friend! Get to know it really well.

This is what Kumiko said:

Comment by Kumiko

2007-06-02 18:24:47

48) { this.width = 48; this.height = 48; } ; if (this.width Reading how you got back to #1 will be a great read! Aren’t you worried about Google reading it though and simply changing the algorithm again?

 

He is hinting that he used Google webmaster tools to figure out what the problem was. I can tell you what specific section he looked at: Webmaster Tools -> Statistics -> Page analysis -> In external links to your site. That section shows the anchor text people are using when linking to your site.

Before he made the changes, I am sure most of the link text was “make money online”, because that was what he was requiring from the reviewers.

Unfortunately you can only use Webmaster Tools on your own sites, not on other people’s. SEO’s know of several handy tools that can give you the same information: Opti-link, SeoElite, Seobook Backlink Analyzer, to name a few.

I used one such tool and I figure out what changes John made. His website’s anchor text now includes: “Make Money Online with John Chow dot Com”, “Make Money on the Internet”, “Make Blog Money”, “Make Money Online Blog”, “Making Money On-line”, “Making Good Money from your Blog – John Chow dot Com”, “Making Money with your Blog”, and others. I don’t think it would be fair to post the entire list here. I guess he emailed several of the reviewers and asked them to change the anchor texts.

The changes look very similar to what I suggested he do. It is also interesting to note that in the latest batch of reviews he is not asking people to link back with “make money online” as anchor text. I guess it’s better to let people link to you first and send the back an email with the specific anchor text you want.

Update: As one reader suggested. Here is a partial list of the reviewers that are using variations of “make money online” in their links to John.


http://www.walletrehab.com/my-biggest-blogging-mistake/,John Chow - Making money on-line

http://www.walletrehab.com/blogging-mistakes-dont-let-this-happen-to-you/,John Chow - Making money on-line

http://www.random-good-stuff.com/index.php/category/helpful/,Make Blog Money

http://www.random-good-stuff.com/index.php/category/internet/,Make Blog Money

http://www.random-good-stuff.com/index.php/category/blog/,Make Blog Money

http://www.random-good-stuff.com/index.php/category/make/,Make Blog Money

http://www.neverlandteam.net/blog/category/este-blog/,make money on the internet

http://www.fewleftstanding.net/,make money on the internet

http://www.newsdoggy.com/category/headlines/feed/,make money on the internet

http://iexplor.blogspot.com/2007/04/how-to-win-30gb-microsoft-zune.html,make money on the internet

http://www.wiredzune.com/,make money on the internet

http://www.ontora.com/,make money on the internet

http://www.techlivez.com/search/label/Cool%20Gadgets,make money on the internet

http://www.zengrrl.com/,make money on the internet

http://dereksemmler.com/,Make Money Online With John Chow dot Com

http://expatsinitaly.com/annika/,Make Money Online with John Chow dot Com

http://www.shashwat.in/,Make Money Online with John Chow dot Com

http://www.vuthasurf.com/,Make Money Online with John Chow dot com E Book

http://www.tolnetwork.com/,make-money-online-batch74

http://blog.acreativedesktop.com/,JohnChow.com - Money

http://www.oubipaws.org/,Mr. Make Money Online
Advertisements

17 Responses to “John Chow fixes anchor text and pleases Google”


  1. 1 Paul June 4, 2007 at 12:32 pm

    Great post. You’ve got a new reader!

  2. 2 hamletb June 4, 2007 at 12:41 pm

    Thanks for you comment, Paul.

    I felt it was necessary to share this.

  3. 3 World of Warcraft Maps Guy June 4, 2007 at 12:56 pm

    Same here — it was annoying that he didn’t tell how he fixed it. Thanks for sharing the info!

  4. 4 SEO blog June 4, 2007 at 12:58 pm

    Oh for crying out loud… John Chow is all of the sudden an SEO expert and so are all his faithful readers?

    First of all, even if anchor text WERE John’s problem, emailing reviewers would not solve the issue in two days. He’d have to have sent out hundreds of emails and the reviewers would have had to change their links and Google would have had to spider them all in two days. That’s not happening.

    I commend you for trying but I’m willing to bet that wasn’t the case.

  5. 5 Debbie June 4, 2007 at 1:09 pm

    I agree with Paul. You got a new reader.

  6. 6 hamletb June 4, 2007 at 1:49 pm

    SEO Blog,

    Thanks for your comment.

    >Oh for crying out loud… John Chow is all of the sudden an SEO expert >and so are all his faithful readers?

    Using the word SEO on your blog name doesn’t make you an expert either.

    Contrary to most SEOs that give advice, but do not reference any material or proof to back their claims, I actually analyzed his backlinks anchor text. I am not just hoping this to be the case.

    >First of all, even if anchor text WERE John’s problem, emailing >reviewers would not solve the issue in two days. He’d have to have >sent out hundreds of emails and the reviewers would have had to >change >their links and Google would have had to spider them all in >two days. >That’s not happening.

    Please do a search in Google for “freshbot”. Google does spider and index sites as frequently as that, if they meet the freshness criteria.

    He didn’t need to email everyone that reviewed his site. Note that he does have their email addresses, as that is how they got in touch with him in the first place. He only needed to contact a few of them, preferably the ones with higher PageRank. With enough of them changing the link text, his inbound link text profile would not look so artificial.

    >I commend you for trying but I’m willing to bet that wasn’t the >case.

    Again, please provide some proof of whatever you claim.

    I hope you were not the one that offered him help in exchange of US$4k. 🙂

  7. 8 Mark Rosner June 4, 2007 at 4:46 pm

    I enjoyed this commentary on John Chow’s blog. Personally, I thought it was a bit inappropriate for him to always claim that he is open, yet when something drastic occurs, close up and not reveal any “secrets.”

    Personally, I plan on launching one of the biggest blog tags ever in a short while and I’ll keep you posted on that… we’ll see how that goes 🙂

  8. 9 hamletb June 4, 2007 at 5:09 pm

    Thanks for you comment, Mark.

    To be fair to John, I have to say that it is hard to remain “open” when that can become a competitive disadvantage.

    Please keep me posted when you launch your blog tag.

  9. 10 SEO blog June 4, 2007 at 5:59 pm

    Here’s the proof you were asking for.

  10. 11 Photoshop video training June 4, 2007 at 6:03 pm

    Hi John. Thanks for the info, got really annoyed when he didn’t say how he fixed it. I don’t know for sure obviously but I am guessing that you are right. Will def be subscribing to your RSS feed.

  11. 12 hamletb June 4, 2007 at 6:17 pm

    Photoshop,

    Thanks for your comment and for your subscription. The name is Hamlet 🙂

    SEO Blog,

    When you block search engines via your robots.txt file they don’t index you at all. John ranking dropped a few pages, not completely.

    I am not sure how this proves your point. How about answering to the hard evidence I’m providing above? Why did those reviewers change the link text? I remember John was asking everybody to link with the same anchor text.

    You might be right, but can you respond to my evidence?

  12. 13 Dave Davis June 4, 2007 at 6:39 pm

    He stripped out his robots.txt file. It was as simple as that.

    Look at it now and look at the google cache of it. 🙂

    No big mystery.

  13. 14 SEO blog June 4, 2007 at 7:41 pm

    I’m going to try and explain this to you once again because I think you might finally be coming around to seeing the light. I looked at 10 of those sites you link to as proof that they’ve changed their anchor text. Here’s the thing, they are linking to John for other things besides his review. They are linking to his site in their side bars, in their posts, etc.

    For example: http://www.tolnetwork.com/2007/john-chow-dot-com-part-ii/

    This one, that you point out, isn’t even cached! http://howtosplitanatom.com/news/how-to-play-link-tag-with-john-chow/

    Also, you correctly point out that robots.txt file problems usually drop your site out of the index all together. However, you incorrectly believe that’s not what happened. Just read the comments from Johns post about dropping out!

    Comment by Nathan
    2007-06-01 17:15:36
    MyAvatars 0.2

    Ummm, John.

    have you done “site:http://www.johnchow.com” yet?

    Your home page isn’t indexed anymore 😦
    Reply to this comment
    Comment by John Chow
    2007-06-01 19:08:50
    MyAvatars 0.2

    Yes and I know what happen now. Expect to see me back at page 1 in a few days. 😈

    So… do you admit I’m right now?

  14. 15 hamletb June 4, 2007 at 9:22 pm

    SEO Blog,

    I just got home and I will look deeper at the robots.txt files you mention. If you are right you are right. I don’t have any problem admitting anything.

    I prefer to look at hard facts, that is all.

  15. 16 SEO blog June 4, 2007 at 9:27 pm

    Fair enough. And again, I wasn’t disagreeing that varying your anchor text is a good idea. It certainly is. However, I think it takes an extreme percentage to get penalized and takes longer than a few days to fix.

  16. 17 hamletb June 4, 2007 at 10:42 pm

    SEO Blog,

    I looked carefully at the robot.txt files and I am still not convinced. Please answer my questions in this post

    It might be possible that we are both wrong 🙂


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: